About Us

Our Mission

At Toronto Loves Fashion, we believe in a future where Canadian fashion is recognized, celebrated, and supported by its people. Toronto spends $2.8B per year on fashion and if we can make it easier to buy Canadian-owned fashion that’s $2.8B added back into our economy.  Our vision is to create the best place for Canadian fashion lovers to connect with Canadian fashion designers, artisans, and businesses so we can build a sustainable and robust Canadian fashion industry. Working together to turn our fashion purchases into a stronger Canadian economy.

Our Vision

Toronto Loves Fashion is dedicated to making it easier for Canadians to find and support Canadian-owned fashion businesses. Our mission is to highlight the incredible talent within our country by providing a platform that connects Canadian fashion lovers with Canadian-owned fashion brands while also championing the benefits of buying local.

Our Values

• Supporting Local Business – We believe that every purchase from a Canadian brand strengthens our economy and helps independent designers grow.
• Educating Consumers – Awareness is key. We strive to inform Canadians about the challenges facing our fashion industry and how their choices can make a difference.
• Building Community – Fashion is more than just clothing; it’s a reflection of our culture. We aim to connect consumers with local designers to foster a stronger sense of national pride.
• Sustainability – Shopping locally reduces the carbon footprint of imported goods and supports ethical, responsible production.
• Quality and Craftsmanship – Canadian fashion is known for its high standards of quality and design. We celebrate and promote the artistry of our local creators.
• Preserving Canadian Identity – Fashion is an expression of who we are. By supporting Canadian brands, we help maintain a unique and authentic national style that reflects our heritage and creativity.

Our Founder